Modern Design and Large Font - from African Masks to Web 2.0

A quite mystique word is spreading over the internet world for quite a while now. Web 2.0 - the cure for all diseases?? Maybe, maybe not. Lets have a closer look on it first… and this is meant in the true sense.. In my believe it is more the design, the fonts, the appearance which changed in the so called Web 2.0 sites.

Look at the History in African Masks What do have african masks to do with this question? Lets have a short look back to history of art. We had a similar change in the art of design a bit more than 100 years ago, when “modern art” started to spread. Up to the end of 19th century, the known art was “boring” - nice but not appealing in our view. A big development took place when a new simplicity of design, developed based on african masks and african figures, became famous in Europe. Indeed the old african artists had carved their african masks in a pure, simple and clear style, that even nowadays you can put african masks on top of any book. What is their secret?? It is the abstract form of the african masks, with items like ears “great” in size, the natural color worn by many years of use, and the clean carving really resembling to the pictures of todays web designers.

So lets draw the first majour conclusion: it is simplicity, which is a key factor. And it could well be, that this is the strongest factor. Puristic construction, simple fonts.Combined with the freedom to do the things like you want: strong and colourful.

But let us look at some typical examples of Web 2.0 websites. One interesting example is a site about fonts. Yes, one of these boring places with piles of fonts - or not? Well, have a deeper look yourself to a font site a great experience. A attractive example for such a modern design site with fonts depicts the combination of a simple but unsual design, strong colours, great visuals … and the best fonts you may find.

A very different item is a health site about hair loss. Health sites tend to be clean white, boring one could say. This site about hair loss is different. Why not? Web 2.0 gives you the freedom to show it the way you prefer - whether its about fonts or hair loss. Certainly one can not use only pictures for such a serious item, but even a hair loss site can beginn with something astounding.

Both sites - the site with fonts and the web directory - are quite puristic in style. Actually it is not a question of having thousands of clours. But you can use them if you have the right site. In contrast to a web directory anime sites are in most cases colourful - dedicated to younger people loving anime storeis. But an anime site just black-and-white would not be attractive. So this unusual anime website draws its attraction from the simplicity. No text, just one picture to start. Only if you go accross the picture with your mouse, you come to the services this anime site offers.

In this way african masks showed a great influence on modern things like web directory, anime or font site - funny, isn’t it?.

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